Today, becoming a celebrity is within everyone’s reach. You can algorithm your way to the top of the popularity index. Take YouTuber Mr Beast for instance. Who knew putting your life in danger and trying out death-defying stunts is a surefire way to make money? According to Fortune, his content alone earned him $54 million in 2021, making him the richest YouTuber of the year. The average Joe can now become a superstar thanks to social media apps like Instagram and YouTube. All you need to crack the code is a functional camera and basic knowledge of image and video editing apps. So, how do they do it?
With the rise of social media came the visceral need to look flawless, trendy, and relatable. A tall order? Yes, but the need for social recognition online is now part of our collective consciousness. While it might not be possible for everyone to stage expensive photoshoots or hire professional videographers, every influencer worth their salt knows they must put their best face forward. The distant-but-achievable dream of monetizing your account and getting sponsorships has spurred social media users to invest in image and video-editing apps to add a professional touch to their content.
Image editing apps are aplenty, and services like Instagram and Snapchat offer in-built features and filters that make the job easier. However, it is trickier to edit things when it comes to videos. Video editing apps bridge this gap between the consumer and content creators. The best video editing apps help your content stand out and grab eyeballs like no other. Videos are also more likely to go viral and help you with your monetization plans than images.
For anyone who wants to make it big on social media as an influencer, having a good knowledge of video-editing software is a must. Free video editing apps with no watermarks and high-resolutions are a god-send and a favorite amongst digital creators.
The three best free video editing apps
Wistia reports that the total time spent watching videos increased by around 249% in 5 years. Content marketers who create arresting videos are set to rule the roost in the coming year.
So, to help you make the next viral Reel or Shorts, we have curated the best video-editing apps for Android to make your journey to stardom that much smoother.
Splice: The Best Video Editing App
A rating of 4.5 out of 5 on Google Play| 1M+ downloads
If over 99,000 people say it’s good, there must be some truth to the statement. An Italian video-editing app, Splice has different aspect ratios for the social media junkie in you. Whether you want to make a TikTok video or an Instagram reel, it has pre-set features that make the shoot easier.
The app lets you shoot, edit, and share videos easily, and is extremely useful for making last-minute professional-looking videos if you do not have anything scheduled for your followers.
Its intuitive interface makes Splice one of the most popular video-editing apps, accessible to everyone. You can also export your video into 4K and tag your favorite moments. Adding overlay, trimming, inserting music, and curating the video to perfection can all be done ad-free. One of the best video editing apps with no watermarks, it is your first step towards turning Insta pro.
Use for: beginners, to create quick and classy videos
Videoleap Editor by Lightricks
A rating of 4.3 out of 5 on Google Play| 10 L+ downloads
This video editing app lets you be the James Cameron of your movie. Equipped with a green screen, it supports formats for multiple social media channels and intricate customization like no other video-editing app.
The user-friendly video editing app for Android also offers tutorials for newcomers and lets you master professional-level video-making. From figuring out pro-editing to brainstorming how to make the next viral video, Videoleap has its own content library to help you bring your A-game to the table.
Blending different clips and frames to bring your imagination to life is best done with Videoleap that is slowly becoming a favorite amongst upcoming digital artists.
Use for – Blending content and creating imaginative concepts
Canva: Design, Photo, & Video
A rating of 4.4 out of 5 on Google Play| 10 Cr+ downloads
An all-rounder that can edit photos and videos, Canva was a web-based platform that was later released as an app. Canva offers a wide range of templates and animations for your image and video needs, as they believe in making content creation easy for everyone.
You can shoot or edit pre-made videos, and even insert additional videos into your clip.
Another often-neglected part of video making is the thumbnail. Creating a thumbnail with Canva ensures that your content looks click-worthy. Your TikTok, YouTube, Instagram, and other social media profiles are sure to see an uptake in followers once you give this video editing app a go.
Some content creators have even managed to churn out around 30 Instagram Reels in under 24 hours using the Canva video-editing app. If this doesn’t convince you to give it a try, we don’t know what will.
Use for – Spicing up content using in-built templates and animation
Types of Videos
Just like people, social algorithms too look for ways to classify content. This helps them offer up the right content to different demographics.
Oberlo notes that there are over 244.4 million digital video viewers in the US. Producing video content requires a lot of thought and effort. Before deciding how you want your video to look, you must be clear about the type of video you intend to create. Locking in the type of content and audience you want, will enable you to provide value, generate brand awareness, and redirect traffic to your website or blog.
Let’s delve deeper into the types of videos that show up on your timeline to identify which one will best suit your needs.
Tutorials
Beauty influencers and travel vloggers lead the pack in this type of content as they attempt to redirect you to their detailed videos through Reels and Stories. Tutorials offer quick bite-sized information on the subject you seek.
Reviews
Product and service reviews are a growing industry and stand at the intersection of creativity and business. Depending on how it is presented, product reviews can catapult you to fame or make you your only audience. According to Hubspot, 26% of consumers want to see posts that showcase new products or services.
Interviews and Q&A videos
Many influencers regularly interact with their followers on social media. This gives both parties a chance to understand their expectations from each other and curate content accordingly. Video editing apps help make this type of content more relatable with their in-built features that translate emotions and thoughts into relatable graphics on screen.
Event Videos
Event videos are curated to trigger your audience’s fear of missing out. Apps for video-editing help showcase the best of the event, peppered with useful info that audiences can consume on the go. When done well, it makes footfall at the event go up and increases your credibility.
Relatable Videos
If you enjoy sharing about your daily life or crafting a story centered around your brand, relatable videos help your audience feel connected to you and generate loyalty. These videos require high-quality editing as you might touch upon everything from your dreams to how modern art has changed investment profiles.
Whether you pre-record a video or experiment with live videos, video editing apps for Android help you tap into your audience’s innate need to live it up.
The time-consuming nature of video-editing dissuades most digital creators from taking it up. But the rewards are well worth it. According to a study by TomislavHorvat, interactive video creates 66% more engagement and 44% longer viewing time.
So, if you want to be the next big thing on social media, do not let video-editing scare you from your dreams. Get started with the free Android video-editing apps and charm your audience with your magical editing skills. Here’s to your continued success.
