Denise Cesare, CEO of T Suit, sells swimsuits that don’t make you hate your body. Her mantra is to make the modern woman look and feel amazing in a swimsuit. She tells the special story of T Suit, and explains how the body positivity movement has transformed the sector.
Industry Leaders: Do you think (T Suit / Moments) are achieving their goals as planned? What are your next plans to take (T Suit/Moments) forward in the industry?
Denise Cesare: “I believe we are achieving our goals, but it is important that we continue developing new goals for ourselves. These next steps come from building strong relationships and giving back to the community. Our current initiative is called the Love Ambassadors. For both T SUIT and Moments, we want to share our ideals of empowerment and mindfulness through those we directly impact. We have recently partnered with organizations, like EDEN 2, in a buy one, give one donation campaign to support our community with our valuable message.”
Industry Leaders: How does society play a role in making women feel uncomfortable about their bodies? How is T Suit trying to overcome it?
Denise Cesare: “Society still does not truly embrace all body types, which can cause negative feelings about one’s self-image. Women especially feel self-conscious about their size and body image through the limited expectations set by the fashion and modeling industry. Because of this, many women end up disliking the experience of shopping for swimwear. T SUIT is all about body positivity. It’s not about your size; it’s the fit that matters!”
Industry Leaders: What according to you are the strengths and weaknesses of women that make it easy/hard for them to work in the industry?
Denise Cesare: “Women tend to be looked at as “emotional.” That may be considered a weakness to some, but I believe in running a business driven by emotion. You can connect with people through heart and integrity. It is our super power, just like Wonder Woman, to lead with LOVE.”
Industry Leaders: What creative approaches used in (T Suit/Moments) are bringing a sudden change in the industry?
Denise Cesare: “For T SUIT, I created exclusive designs and selected fabulous fabric that really emphasizes the importance of the fit. My swimmable T SUIT Tops and Dresses solve the issue of covering up. It is a beautiful addition that enhances a swimsuit with confidence, from one-pieces to bikini tops. Love helping women feel beautiful and sexy in my swimwear! I also developed my own line of organic travel essentials to compliment my swimwear line. These include a delicate hand wash detergent called Clean — the perfect way to wash your T SUIT.
The tagline for T SUIT is Moments in Motion with Love, which has now become the title of my new children’s book. Moments in Motion with Love illustrates the beauty of every moment, celebrates our children, and brings forth their significant connection to our planet. It is a book to start a conversation with parents and educators for healing, understanding, and mindfulness by taking time to just be!
As an Entrepreneur, Author and Educator, I believe that my amazing journey has come full circle at this Moment!”
