Brand advertising takes different forms depending on the product and audience. But one thing all brands must always take into consideration is advertising trends and what is going viral on social media.
Social media tends to have a huge impact on branding as it provokes the audience to engage in a conversation and share their experiences. Case in point, companies capitalizing on Adam Levine DMs through brand advertising.
Adam Levine DMs and Food Chains
When Adam Levine’s messages started trending on social media brands lost no time in identifying the business opportunity they presented. Adam Levine, is the front man for hit band Maroon 5, and recently found himself in the middle of a social media maelstrom when a woman leaked his sexts and accused him of being unfaithful to his wife.
Adam Levine DMs spawned numerous memes and had twitter in a chokehold, brand advertising based off of his sexts provided netizens with laughs and memorable advertising. The singer’s almost juvenile sexts had netizens chortling over them. Brand advertising using the sexts showed how marketing trends are created using current events.
According to one of the leaked screenshots, Adam Levine messages read “Holy fuck. Holy fuck. I’d do anything for it.” Clearly, brands did not want to use expletives as freely as Mr Levine. So, they set about changing it, or blurring it just enough to let the audience figure out the rest.
From calling out how cheesy the exchange was by Velveeta to Axe body spray using it as a pun, online advertising got creative and humorous.
Chili’s Grill & Bar, the popular restaurant chain, used Adam Levine DMs to describe its food, as did Hooters and KFC. Denny’s called the singer out on his piece with a play on the word “Side piece.” The right mix of ensuring an unforgettable experience.
Social media and Branding
Social media like Instagram, Twitter, and Facebook are excellent tools for online advertising and growing your brand. The right tone and message can drum up followers and pique people’s curiosity even in seemingly not-so-trendy topics.
One such instance of brand advertising is the Twitter campaign carried out by The National Cowboy & Western Heritage Museum at the height of the pandemic. With the museum closed for visitors, the head of security Tim took over the museum’s social media in March 2022.
Complete with dad jokes and polite mannerisms, Tim’s tweets garnered thousands of likes and resonated with people across the globe. The handle @ncwhm on Twitter is still going strong and has 269, 562 followers.
When someone asked him to leverage his popularity on TikTok, Tim posted a picture of a 1951 Roy Rogers alarm clock from the museum and its details. His simple humor and signature “Thanks, Tim” at the end of every tweet endeared him to netizens.
Memes, which are humorous images, videos, or a piece of text, are one of easiest ways to gain traction on social media. It provides laughs and creates brand visibility. American food chain Wendy’s cemented its presence as an online snark by being unafraid to quip at haters and fans. It drove engagement and increased visibility. By positioning itself as a brand with a wicked sense of humor, the burger chain connected with young and old alike, doling out a lesson in brand advertising.
Furthermore, internet memes are a cultural phenomenon and brands know that it is the easiest tool to connect with the younger generation. Leveraging current events to shine the spotlight on your brand requires a stroke of genius, as the right message will propel your brand to internet stardom.
