The valuable brands in the world are recognized for their superior products and customer-centric approach. They are the leaders in their industry and focus on creating value for their customers and stakeholders.
In terms of brand leadership, they set the tone on what the consumer wants and provide benefits that their competitors do not. They project their values in everything they do, earning loyal fans as they are masters of communication. The top 10 most valuable brands in the world constantly innovate their product line and acknowledge that change is an essential part of life.
According to the Kantar BrandZ Most Valuable Global Brands 2022 ranking, Apple has managed to bag the top spot for its high degree of differentiation and consistently providing high-quality products.
What differentiates the top five most valuable brands in this world is their commitment to superior customer service. They provide branding lessons in how they function and manage to surpass market expectations.
The five brands listed below have continued to redefine customer service and are recognized across the globe for evolving with the times. Their products and brand messages have been consistent with their values and turn people into lifelong fans.
Apple
Apple is built on the theme of “Think Different”. It is a powerhouse of technology and encourages people to stand out, innovate, and make the world better. Apple has consistently topped the list in brand leadership as the company adopted a functional model of working under Steve Jobs. Even the company has grown over 40 times larger since then, senior management is not in charge of products and manages functionality. The company focuses on offering the best possible products and keeps the bigger picture in mind, refusing to be swayed by short-term profits. The apple with a small bite is one of the most easily recognized brand logos.
“Let’s Google it.” It is a buzzword as much as it is a call to action. Becoming the world’s number one search engine came easy to Google, as the brand focused on honing its strengths and empowered its teams to innovate constantly.
Today, Google is one of the top three most valuable brands with a presence in over 200 countries and territories. It consistently places in the list of top brands as it has a strong inclusive culture and recruits the best people. Google also built a suite of products to offer value-added services for its users. Its suite of apps have made the company an essential part of everyone’s lives.
Amazon
From an e-bookstore to the world’s biggest online store, Amazon has lived up to its name and then some. One of the top 10 most valuable brands, Amazon adopts a Glocal approach for its businesses. It adapts to local and regional markets, wherein its customers can easily buy goods from anywhere, anytime. The company focused on building the world’s biggest marketplace, offering a variety of options, and always keeping things in stock. By living up to its promises, Amazon showed the world that it is a reliable brand, worthy of its spot in the brand rankings.
Microsoft
Bill Gates built Microsoft into what is today — versatile, performance-oriented, and a window to easy business. The company’s flagship Windows software is today used by businesses and individuals alike. Microsoft’s annual revenue for 2021 stood at $168.088 billion, a nearly 18% increase in comparison to 2020. The company also added LinkedIn and Skype Technologies to its offerings, and is popular in the video-game market for its Xbox consoles. The company’s website states that their mission is “to empower every person and every organization on the planet to achieve more.”
Tencent
Chinese company Tencent knows a thing or two about how to keep customers coming back for more. The multinational technology company is the world’s largest video game vendor and is one of the most innovative companies. The technology giant has lost nearly half its value in 2022, but continues to serve customers by building a resilient brand that can withstand the market changes. One of the most valuable brands in the world, it tops the list in Chinese brand leadership.
Some honorable mentions from the list include McDonald’s, Visa, Facebook, Alibaba, and Louis Vuitton. The world’s best brands are known for fostering a culture of innovation and consistency in catering to customers.
